My Cart

Mini Cart

Cookie Policy

Information Notice on Cookies

Pursuant to Articles 13 and 14 of GDPR (GENERAL DATA PROTECTION REGULATION) and pursuant to Article 13 of the ITA Data Protection Code this page aims at describing the types and the purposes of the cookies used by the and/or (hereinafter the "Website"), as well as describing and defining those of any third parties involved.

This document is an integral part of the Information Note on the Processing of Personal Data, available at the following link: Privacy Policy.

The Data Controller is Mediafriends S.r.l. (hereinafter "Mediafriends"), which has its legal headquarters in Corso Lodi 18, 20135 Milan, Italy and its center of operations in Viale Papiniano 49, 20123 Milan, Italy. The Data Controller has appointed a staff of people authorized to treat the data.

What are cookies?

Cookies are small text files that a website visited by the user send to the user's terminal (usually, a browser), where they are saved and stored to then be resent to the aforementioned website when the same user next visits it. Cookies are classified based on the entity that installs them on the user's terminal:

Proprietary cookies (so-called "first-party cookies"), installed by the operator of the website visited by the user in order to enable the latter to browse more efficiently the website and/or support the monitoring of his/her activities. According to DPA, first-party cookies can be separated in two groups:

  • "technical cookies" used only to send a notification via an electronic communication network or strictly to the extent required to provide a service expressly requested by the user: they enable the website that has installed them to remember, for instance, the settings and the preferences expressed by the user during web navigation, or allow his/her to make a purchase or an authentication. No prior authorisation by the user is required to install these cookies, without prejudice to the relevant disclosure obligation;
  • "profiling cookies", aimed at creating profiles for the user, allow the website that has installed them to monitor the user's browsing activities also in order to send advertising messages or offer services in line with the preferences expressed by the user whilst browsing the web. In view of the particular intrusiveness of these devices, European and Italian legislation provides that the user must be suitably informed about their use and express his/her consent thereto.

Alternatively, whilst browsing the website, the user may also receive on his/her terminal cookies sent by websites or web servers other than the one he/she is currently visiting, for the same purposes mentioned above (so-called "third-party cookies").

Cookies are not dangerous for any user devices. No personal identification information are saved in the cookies generated by the Website.

For more information, see the following websites:

What type of cookies does the Website use?

First-party technical browsing cookies:

Transient or session cookies

These cookies are essential as they allow the user to move from one page to another on the Website and make use of the services provided; these are temporary and are erased when you close your browser at the end of your surfing session.

Functionality cookies

These cookies allow the Website to remember your user options in order to provide improved and/or personalized features. They can also be used to provide services requested by the user, such as viewing videos or social media integration. The information collected by these cookies can be made anonymous and your browsing activity in other websites will not be monitored. If you do not allow these cookies, the performance and functionality of the site and your access to some of our services may be affected.

Performance analytical cookies

These cookies collect information on the way users use a site, such as which pages they visit more frequently and whether they receive error messages from web pages. These cookies do not collect information that identifies a visitor. All the information gathered by these cookies is aggregate and, therefore, anonymous. They are only used to improve the website operations.

Third-party cookies:


In order to constantly improve and optimise their service, the Websites use Google Analytics to perform statistical analysis. Google Analytics with anonymised IP is a web analysis service provided by Google Inc. ("Google"), which is the relevant data controller, and enables the analysis of the way in which the user uses the website. The information generated by the cookie on the use of the Websites (including the anonymous IP address) shall be forwarded to and stored on Google's servers in the United States. Google shall use this information in order to analyse the website's use by the user, prepare reports on website activity for the relevant operators and share it with other services developed by Google. Google shall not associate the IP address to any other data possessed by Google.

More information:

To opt out of being tracked by Google Analytics across all websites visit

Interaction with social networks

The Websites provide social plugins for various social networks (Facebbok, Instagram, Twitter, Pinterest, Youtube). This service enables users to interact with social networks directly from the Website pages, such as, for example, by sharing and/or expressing an interest in the contents of the Websites on social media. If the user has accessed a social network, and remains on it whilst visiting the Websites, it is possible that the social network may add information about this visit to its information profile. If a social network interaction service is installed, it is possible that, even if users do not use it, it may collect traffic data for the pages on which it is installed. Interactions and information acquired by the Websites, in any case, are subject to the user's privacy settings for each social network. For more information, see: and

Displaying contents from external platforms

YouTube is a video content display service managed by Google Inc. that enables the Websites to integrate such contents in their pages.

Expressing cookies consent

When the user first visits the site, a banner is automatically displayed that contains a link to this policy and the request to provide his/her consent to the use of cookies. The user can express his/her consent: by clicking on the "OK" button on the banner, closing the banner or continuing to browse. In all other cases, and during every subsequent visit to the Website, the user can access this information note by clicking on the "Cookie Policy" link at the bottom of the Website homepage.

If you wish to disable the use of cookies, you must first customise your browser settings. It is also possible to eliminate previously saved cookies on your computer at any time. More information about how to manage cookies:

Google Chrome
Mozilla Firefox
Apple Safari
Microsoft Windows Explorer

For further information on cookies visit the site (for the services granted by this platform only), to obtain instructions on how to eliminate or manage cookies according to the browser used and to select the settings to be applied to third party cookies.

Below we provide the following information regarding the cookies used in the Website:

  • Stores randomly generated key used to prevent forged requests.
  • Your session ID on the server.
  • Allows guests to view and edit their orders.
  • A link to information about your cart and viewing history, if you have asked for this.
  • Information on products you have emailed to friends.
  • The store view or language you have selected.
  • Indicates whether a customer allowed to use cookies.
  • Facilitates caching of content on the browser to make pages load faster.
  • Facilitates caching of content on the browser to make pages load faster.
  • Facilitates caching of content on the browser to make pages load faster.
  • Facilitates caching of content on the browser to make pages load faster.
  • Facilitates caching of content on the browser to make pages load faster.
  • Facilitates caching of content on the browser to make pages load faster.
  • Facilitates caching of content on the server to make pages load faster.
  • Facilitates translation of content to other languages.
  • Facilitates translation of content to other languages.
  • Persistent cookie used for analytical, measuring and targeting.