This website requires cookies to provide all of its features. By using our website, you agree to our use of cookies | Learn more | Hide this message

Mini Cart

Privacy & Cookies Policy

Personal data protection code

According to Article 13 of Italian Legislative Decree no. 196 of 30 June 2003 ("Privacy Code"), this disclaimer describes the methods to be used regarding the treatment of your personal data in relation to the use of the website "" and/or "" and/or "" (hereinafter the "Website") and to the services offered with said Website.

Visitors may browse the Website freely and are not obliged to register, except in certain areas of the same, in which the user can freely and expressly provide a series of personal data in order to access services for which their specific consent is required. Therefore, in cases where the visitor intends to provide their personal data in order to access those additional services, pursuant to Article 13 of Legislative Decree no. 196 of 30 June 2003, Personal data protection code, they will be expressly informed that this is required and of the purposes and methods for and with which the data will be used by Mediafriends S.r.l., in addition to the right to request that the data provided be erased or updated at any time.

Data Controller

The personal data controller is Mediafriends S.r.l. (hereinafter "Mediafriends"), which has its legal headquarters in Corso Lodi 18, 20135 Milan, Italy and its center of operations in Viale Papiniano 49, 20123 Milan, Italy.

Types of personal data processed

You do not need to be registered to access the Website. However, some sections in the Website do require you to register, or use a username and password (e.g. to complete the on-line purchasing process). There are also certain services for which you must provide your data should you wish to use them (e.g. your data may be required if you wish to access the Newsletter services, contact us, share your “Wish List” with a friend, etc.).

Should Mediafriends acquire information and personal data about users, it will notify the same in advance, pursuant to Art.13 of of Italian Legislative Decree 196/2003, of the purposes for which said data are required and of the procedures engaged for their use. If necessary, Mediafriends will arrange to acquire the user’s specific consent for the relative use of the data. For example, personal data such as the user’s name and surname, telephone number, email address and other information that the user consents to provide may be requested to enable the user to access the services of the Website, and these must be provided by filling in a specific registration form. Mediafriends will only use the personal data collected on-line for the purposes indicated during registration.

The data relative to the user’s connection to and browsing on the Website (such as the URI-Uniform Resource Identifier addresses of the resources requested, the time of the request, the method used to submit the request to the server, the size of the file obtained in response, the numerical code indicating the status of the response given by the server (successful, error, etc.) and other parameters relative to the user’s operating system and IT environment) are only collected for the purpose of gathering anonymous statistical information about the use of the Website and to check that it works correctly, and these are erased immediately after processing. The data could be used to verify the responsibility in the case of alleged IT crimes damaging the Website: with the exclusion of this hypothesis, the data is erased after the period of time required to provide the services illustrated in the Website.

Optional nature of the user’s decision to provide personal data

Whether the user provides the personal data is generally an optional decision. Only in certain cases, failure to confer the data can prevent the user from accessing specific services and obtaining the object of the request (e.g. registration is required to proceed and purchase products online).

Data processing procedures and field of communication

The data can be processed both electronically and in paper form. Mediafriends guarantees that the personal data provided via the Website will be processed lawfully and correctly, in full compliance with the legislation in force, and will maintain the strictest confidentiality regarding the data provided during registration. All the information collected is sent via a protected connection to prevent it being intercepted by third parties. The safety of the Website is guaranteed and certified by a leading company in the provision of services regarding Internet security.

The data will not be communicated or disseminated to third parties except within the limits and under the conditions expressly indicated in the note provided to the user from time to time, and only upon receipt of authorisation from the same.

Links to other sites

This note is only applicable to the Mediafriends Website and is not valid for any other websites that may be consulted by the user via links on the same. Mediafriends cannot be held responsible for the personal data provided by the users to external parties or to any other websites that may be linked to the Mediafriends Website.

"Profiling" and/or customisation tools

Mediafriends does not carry out any promotional communication and/or advertising activities without the user’s prior explicit consent.

The Website uses "Cookies": these are text files which are sent from a web server (which is the computer on which the Website visited is running) to the user’s browser (Internet Explorer, Mozilla Firefox, Google Chrome, etc.) and memorised in the hard disk of the user’s computer when they visit the Website. The cookie allows the Website to identify the user’s PC by way of the information memorised therein each time that the user reconnects to the Website using the same PC.

By using cookies we can make it easier for the user to browse the Website.

The cookies do not collect information that directly identify the user. Indeed, Mediafriends cannot track any personal information that directly identifies the user using the cookies (e.g. name, surname) unless this is directly provided by the user. Moreover, another Website cannot use a cookie sent by the Medifriends Srl Website to access other information contained in the user’s computer. Once saved in the computer, the cookie can only be read by the Website that created it.

What type of cookies does Website use?

Temporary cookies

These are the so-called "session cookies." They are issued by the Website on the user's computer during browsing but are only memorised for the duration of the browsing session. This means that when the user closes their browser, the cookies are erased automatically and disappear, and do not remain memorised on the computer. They are formed by random numbers generated by the server and are used to help ensure that theWebsite can be browsed safely and efficiently.

This kind of cookies make it easier for the user to browse the Website, for example by remembering the data the user has provided when filling in forms on the Website (so-called user input cookies), recognising the user after they have logged into the Website (so-called authentication cookies), customising the interface of the Website based on the preferences indicated by the user etc.

These cookies do not require the user's prior, explicit consent as they are mandatory data needed for the purposes of supplying the service requested by the user of the Website (ex art. 122, section 1, of the Code).

Permanent cookies

These cookies are issued by the Website on the user's computer during browsing, and are also memorised beyond the duration of the browsing session, until they expire or are erased by the user in question.

The use of this kind of cookies requires the explicit and informed consent of the user (ex art. 122, section 1, of the Code). When the user visits the Home Page of the Mediafriends Website, if they view and acknowledge the banner with a note on the cookies present therein, in this way they are specifically authorising the use of the cookies in question. If the user has set their Internet Browser (e.g. Explorer, Firefox, Chrome) to accept the use of cookies, this is also valid as a form of user consent (ex art. 122, section 2, of the Code).

Moreover, should the user register on the Website and specifically authorise their browsing to be monitored, the data relative to the browsing session onthe Website may be associated with their personal data.

We are pleased to provide the following information regarding the cookies used in the Website:

  • Stores randomly generated key used to prevent forged requests.
  • Your session ID on the server.
  • Allows guests to view and edit their orders.
  • A link to information about your cart and viewing history, if you have asked for this.
  • Information on products you have emailed to friends.
  • The store view or language you have selected.
  • Indicates whether a customer allowed to use cookies.
  • Facilitates caching of content on the browser to make pages load faster.
  • Facilitates caching of content on the browser to make pages load faster.
  • Facilitates caching of content on the browser to make pages load faster.
  • Facilitates caching of content on the browser to make pages load faster.
  • Facilitates caching of content on the browser to make pages load faster.
  • Facilitates caching of content on the browser to make pages load faster.
  • Facilitates caching of content on the server to make pages load faster.
  • Facilitates translation of content to other languages.
  • Facilitates translation of content to other languages.

Technical Cookies:

The Website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses "technical cookies" to help Mediafriends analyze how users use the Website.

Information about your use of Website, including your IP address, may be transmitted to Google and stored on their servers. Mediafriends uses the information to compile reports and to give visitors the best shopping experience of the Website.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of the Website. By using the Website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

More information:

To opt out of being tracked by Google Analytics across all websites visit

Location of data processing

The data relative to the services provided by the Website is processed in the center of operations of Mediafriends in Viale Papiniano 49, 20123 Milan, Italy.

Rights of the interested parties

Pursuant to Article 7 of Legislative Decree 196/2003 you have the right to request information on how your data is processed from the Data Supervisor, including1) obtaining, without delay, confirmation as to whether or not personal data concerning you exists[…]; 2) obtaining: a) information on the source of the personal data, the purposes and methods of the processing, the logic applied to the processing, if the latter is carried out with the help of electronic means, the identification data concerning the data controller, data processors and the entities or categories of entity to whom or which the personal data may be communicated and to whom or which the personal data may be communicated and to whose knowledge said data may come in their capacity as data processors or persons in charge of the processing; having the data updated, amended or integrated; b) the erasure, anonymisation or blocking of data that have been processed unlawfully […].; 3) fully or partially opposing the processing of your personal data for the purposes of advertising, disseminating advertising materials, direct sale, market research or market communication.

Right to review

Mediafriends reserves the right to review its current "Privacy Policy" at its excusive discretion, in any way and/or at any time, without any need to submit advance notice.

You may exercise your rights as per Art. 7 of Legislative Decree 196/2003 at any time by the page Contact Us (
The integral text of Legislative Decree no. 196 of 30 June 2003 can be consulted on the Website of the Italian Data Protection Authority