Privacy & Cookie Policy

Privacy & Cookie Policy

Information on personal data processing

In according with the REGULATION (EU) 2016/679 on the protection of natural persons with regards to the processing of personal data and on the free movement of such data (General Data Protection Regulation or GDPR).

Your privacy is important to us and we are committed to protecting your personal data. This information describes the processing of the personal data uploaded or collected on our Official Tattoo Life Store with the internet domain “” (hereinafter “Website“), as well as the personal data uploaded or collected through the applications made available by Tattoo Life brand.

This Website is owned by Mediafriends S.r.l. (here after “Mediafriends“),, which manages and maintains the Website with the aim of providing information and communications regarding the products or services offered.

Mediafriends, with legal office in Lodi 18, 20135 Milano Italy (VAT: IT12877390158 – R.E.A 1594429 – C.C.I.A.A MI-199024/1999) and Operative Office in V.le Papiniano 49, 20123 Milano Italy, in its capacity as Data Controller of your personal data, pursuant to and for the purposes of EU Regulation 2016/679 – GDPR, hereby informs you that the aforementioned legislation provides for the protection of Data Subjects in relation to the processing of personal data and that such processing will be based on principles of fairness, lawfulness, transparency and protection of your privacy and your rights.

The information is provided solely for the Website in question and not for other websites that may be consulted via our links, for which Mediafriends is in no way responsible.

Contact details of the Data Controller
The Data Controller can be contacted as follows:
Phone: +39 028322431

Types of data processed

Browser data

The computer systems and software procedures used to operate this Website will, during the course of normal operation, gather certain personal data that are automatically transmitted when using internet communication protocols. Such information is not collected so as to be associated with identified individuals but, by its very nature, it could result in the identification of users via processing and association with data held by third parties.

Such data will include the IP addresses or domain names of the computers of users who connect to the Website, addresses of the requested resources in URI (Uniform Resource Identifier) form, the time of the request, the method used to submit the request to the server, the size of the file obtained in reply, the digital code indicating the status of the reply from the server (success, error, etc.) and other parameters relating to the user’s operating system and computer environment.

These data will only be used to obtain anonymous statistical information about site usage and to check that it is functioning properly; they will be deleted immediately after processing. The data may be used to establish liability in the event of possible computer crime against the Website.

Data provided voluntarily by the user

It is not required any transfer of personal data by the user to consult the Website. However, any contact with Mediafriends, through the form in the contacts section, or the optional, explicit and spontaneous sending of messages, email or traditional mail to the addresses of Mediafriends indicated on the Website, entail the subsequent acquisition of the sender’s physical and email address, and/or of his telephone number, necessary to respond to requests, as well as any other personal data included in the relative communications.

Contact us: please note that the data provided will be used solely to comply with your request. The data collected will be kept only for as long as is necessary to respond to you. Data will be processed according to the consent given. If permission for processing is refused, it will not be possible to handle your request.

Newsletter: the data collected will be used for sending news, advertising or promotional material.; they will be stored and processed for the same purpose until such time as the data subject requests deletion/unregistering via the channels provided.

Sending communications to our email addresses: the optional, explicit and voluntary sending of e-mails to the addresses indicated on this Website, for sending specific requests, involve the subsequent acquisition of the sender’s address, necessary to respond to requests, as well as any other personal data included in messages.

Inform me about the availability of the product: a request to be informed of the availability of one of our products involves the acquisition of your email address.

Profile data

This data, communicated at the time of registration on the Website, includes your name and surname, email, invoicing address and shipping address, as well as contact details.

Purchase data

When ordering on the Website, we collect your purchase data, including order number, details of the goods being purchased, data on the means of payment, delivery and invoicing addresses. 

Payment details

This Website uses PayPal for payments and other services. If you wish to use one of these services and pay on our Website, PayPal may collect the personal data you provide, such as payment and other identifying information. PayPal uses this information to operate and improve the services it provides to us and others, including for fraud detection, harm and loss prevention, authentication, analytics related to the performance of its services, and to comply with applicable legal requirements. The processing of this information will be subject to the PayPal Privacy Statement available at

In order to complete payment on the Website, we may collect even the payment data that you have communicated to us, including IBAN and BIC or account number and bank code or PayPal identifier.

Please note: on the Website, every email address provided by purchasing a product, may be employed by Mediafriends to direct offers of similar products and services, to which you have always the right to oppose at any time and without formalities to such processing. The cancellation request can be freely exercised by you by contacting Mediafriends (phone, email or through the contact form on the Website), or simply upon receipt of the emails, by clicking on the “stop receiving this message” link at the bottom of the message received. Mediafriends utilizes MailUp Services as professional and secure email marketing platform for sending newsletter and advertising or promotional material.

Processing methods

The data collected on the Website will be processed in a lawful, correct and secure manner according to the principles established by EU General Data Protection Regulation ( “GDPR”) and used for the sole purpose of following up the user’s request and may be disclosed to third parties only if this is necessary for this purpose.

However, it is not possible to guarantee that these secure manner limit or completely exclude any risk of unauthorized fraudulent access and/or disclosure of data.

We hereby inform you that, in order to provide a complete service, this Website may contain links to other websites that are not managed by us. We are not responsible for errors, content, cookies, publications of illegal moral content, advertisements, banners or files that fail to comply with current regulations or compliance with the laws on Privacy by sites managed by us to which reference is made.

Your personal data will be processed only by personnel expressly authorized by Mediafriends (Data Controller) and in general, your personal data will be stored for the time strictly necessary for the pursuit of the purposes for which it was collected.

To improve the service offered on the Website, please report malfunctions or abuse immediately or send suggestions to the following email address:

Purpose of the processing and legal basis

The processing of data shall be carried out for the following purposes:

Registration to the Website and access to restricted areas of the Website. The legal basis of the processing is the consent of the interested party. The provision of data for these purposes is optional, but failure to provide it makes it impossible to create a reserved area on the website;

Processing requests for information, quotations and technical support. The legal basis of the processing is the consent of the interested party. The provision of data for these purposes is optional, but failure to provide it makes it impossible to obtain the requested feedback.

Processing of requests for information on the availability of a product. The legal basis of the processing is the consent of the interested party. The provision of data for this purpose is optional, but failure to provide it makes it impossible to obtain the requested information.

Allowing the performance of the purchase and the provision of the service / product. The legal basis of the processing is the performance of the contract or the performance of pre-contractual measures. The provision of data for these purposes is optional, but failure to provide it makes it impossible to execute the contractual relationship;

Sending newsletters and advertising or promotional material.. The legal basis of the processing is the consent of the interested party. The provision of data for these purposes is optional, but failure to provide it makes it impossible to obtain the requested feedback;

Performing the obligations provided for by laws or regulations. For this purpose, the processing is necessary to fulfil a legal obligation to which the Data Controller is subject.

The protection of the Data Controller in court. For this purpose, the processing is necessary for the pursuit of the legitimate interest of the Data Controller. 

Data retention period

We point out that, in compliance with the principles of lawfulness, purpose limitation and data minimization, pursuant EU General Data Protection Regulation ( “GDPR”), the retention period of the personal data is established for a period necessary for the performance of the requested services and in compliance with current regulations regarding the storage of tax and contractual documentation.

Rights of the data subject

Pursuant to EU General Data Protection Regulation ( “GDPR”), the data subject may, in accordance with the methods and within the limits set down by the legislation in force, exercise the following rights:

  • Request confirmation of the Personal Data concerning them (right of access).
  • Discover its origin.
  • Receive an intelligible communication.
  • Receive information concerning the logic, methods and purposes of the processing.
  • Request that it be updated, supplemented, corrected, deleted, anonymised, that it be blocked from processing that is in breach of the law, including that which is not necessary for the purposes for which it has been collected.
  • The right to make a complaint to the Data Protection Authority.
  • Additionally, more generally, to exercise all of the rights that have been recognised to them by the legal provision in force.

You can exercise your rights by contacting the Data Controller as follows: or by sending a written request to the addresses specified above.

The integral text of General Data Protection Regulation GDPR can be consulted on the website

Information about minor

Minors under 18 years of age are prohibited from visiting, registering and/or any other activities on the Website. By visiting, registering and/or any other activities on the Website you warrant and represent that you are at least 18 years of age.


Our Website uses cookies and other related technologies (for convenience all technologies are referred to as “cookies”). Cookies are also placed by third parties we have engaged. In the document below we inform you about the use of cookies on our website.

What are cookies? A cookie is a small simple file that is sent along with pages of this website and stored by your browser on the hard drive of your computer or another device. The information stored therein may be returned to our servers or to the servers of the relevant third parties during a subsequent visit.

What are scripts? A script is a piece of program code that is used to make our website function properly and interactively. This code is executed on our server or on your device.

What are a web beacon? A web beacon (or a pixel tag) is a small, invisible piece of text or image on a website that is used to monitor traffic on a website. In order to do this, various data about you is stored using web beacons.

Technical or functional cookies

Some cookies ensure that certain parts of the website work properly and that your user preferences remain known. By placing functional cookies, we make it easier for you to visit our website. This way, you do not need to repeatedly enter the same information when visiting our website and, for example, the items remain in your shopping cart until you have paid. We may place these cookies without your consent.

Statistics cookies

This Website uses anonymous audience measurement analytical cookies to carry out anonymous statistics on the number of visitors and on essential performance for the proper functioning of the Website and the provision of its contents (for example, to measure performance, detect navigation problems, optimize technical performance or ergonomics, estimate the power of the necessary servers and analyze the contents consulted).

The use of these cookies is strictly limited to measuring the website’s audience. These cookies do not allow navigation on other websites to be tracked and the data collected is not combined or shared with third parties; moreover, these cookies do not allow the direct identification of the user. Therefore, your prior consent is not required for the installation of these cookies.

However, you can disable the use of analytical cookies at any time using the “Cookie Management” link in the footer of the Website. Please note that if you disable the use of these cookies or withdraw your consent to their use in the future, we will not be able to carry out the anonymous audience measurement referred to above.

Marketing/Tracking cookies

Marketing/Tracking cookies are cookies or any other form of local storage, used to create user profiles to display advertising or to track the user on this website or across several websites for similar marketing purposes.

Social media

This Website may include content from social media (e.g. Youtube, Facebook and Instagram) to promote the products or share information on social networks. This content is embedded with code derived from the individual social networks and places cookies. This content might store and process certain information for personalized advertising.

Please read the privacy statement of these social networks (which can change regularly) to read what they do with your (personal) data which they process using these cookies. The data that is retrieved is anonymized as much as possible. The social media incorporated on the Website could be located in the United States.


When you visit our Website for the first time, we will show you a pop-up with an explanation about cookies. As soon as you click on “Save preferences”, you consent to us using the categories of cookies and plug-ins you selected in the pop-up, as described in this Cookie Policy. You can disable the use of cookies via your browser, but please note that our website may no longer work properly.

Enabling/disabling and deleting cookies

You can use your internet browser to automatically or manually delete cookies. You can also specify that certain cookies may not be placed. Another option is to change the settings of your internet browser so that you receive a message each time a cookie is placed. For more information about these options, please refer to the instructions in the Help section of your browser.

Please note that our website may not work properly if all cookies are disabled. If you do delete the cookies in your browser, they will be placed again after your consent when you visit our websites again.

Your rights with respect to personal data

You have the following rights with respect to your personal data:

  • You have the right to know why your personal data is needed, what will happen to it, and how long it will be retained for.
  • Right of access: You have the right to access your personal data that is known to us.
  • Right to rectification: you have the right to supplement, correct, have deleted or blocked your personal data whenever you wish.
  • If you give us your consent to process your data, you have the right to revoke that consent and to have your personal data deleted.
  • Right to transfer your data: you have the right to request all your personal data from the controller and transfer it in its entirety to another controller.
  • Right to object: you may object to the processing of your data. We comply with this, unless there are justified grounds for processing.

To exercise these rights, and/or for questions and/or comments about our Cookie Policy and this statement, please contact us by using the following contact details: or by sending a written request to (Tattoo Life) Mediafriends Srl – V.le Papiniano 49, 20123 Milano Italy.

If you have a complaint about how we handle your data, we would like to hear from you, but you also have the right to submit a complaint to the supervisory authority (the Data Protection Authority).

Right to review

Mediafriends reserves the right to review its current “Privacy & Cookie Policy” at its exclusive discretion, in any way and/or at any time, without any need to submit advance notice.